Prudential Assurance / Viral Video / I Wish I Will
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Kids’ dreams come alive via social media Prudential Assurance has given Hotdog the assignment of gaining consumer empathy through demonstrating the brand’s role as an enabler. The target audience is middle income class parents with kids. They have high expectations regarding the future of their kids and will provide the best possible for them. Through using a 2-minute video on Youtube, parents are invited to capture what their kids dream of doing in future on video. These are then submitted to the event mini-site and published on Prudential Assurance’s Facebook Fan Page for voting.
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Modern Education 現代教育 / 334, The Movie Trailer
Hotdog creates movie trailer starring tutors of Modern Education Modern Education has been the leader in the category. But that position is under threat. The brand’s equity built over the years may disappear overnight as Modern Education ventures into a
Modern Education 現代教育 / 334, The Movie Trailer
Hotdog creates movie trailer starring tutors of Modern Education Modern Education has been the leader in the category. But that position is under threat. The brand’s equity built over the years may disappear overnight as Modern Education ventures into a
Red Bull / Dragon Run 2011 Hong Kong
Red Bull Dragon Run set Hong Kong streets on fire The Red Bull Racing F1 Showcar team ran on Lung Woo Road, Central, in front of a 43,000 strong crowd. Jaime Alguersuari drove the F1 car, giving the audience a
Red Bull / Dragon Run 2011 Hong Kong
Red Bull Dragon Run set Hong Kong streets on fire The Red Bull Racing F1 Showcar team ran on Lung Woo Road, Central, in front of a 43,000 strong crowd. Jaime Alguersuari drove the F1 car, giving the audience a
Red Bull / King of the Rock Hong Kong Qualifier 2011
Red Bull King of The Rock is the unique one-on-one basketball tournament. It makes a stop in Hong Kongin the form of Red Bull King of The Rock Hong Kong Qualifier to select the best local basketballer to battle with
Red Bull / King of the Rock Hong Kong Qualifier 2011
Red Bull King of The Rock is the unique one-on-one basketball tournament. It makes a stop in Hong Kongin the form of Red Bull King of The Rock Hong Kong Qualifier to select the best local basketballer to battle with
Double Block 雙效纖 / Gym in the Pocket
Gym in the Pocket The launch of Double Block, a weight management product, in HK is an uphill battle. It’s a highly competitive category with over 100 brands available. Double Block’s product performance (in terms of weight reduction effectiveness) doesn’t
Double Block 雙效纖 / Gym in the Pocket
Gym in the Pocket The launch of Double Block, a weight management product, in HK is an uphill battle. It’s a highly competitive category with over 100 brands available. Double Block’s product performance (in terms of weight reduction effectiveness) doesn’t
Red Bull / Flugtag HK 2010
Milk Magazine / Clipping (14 OCt, 2010) Apple Daily / News Clipping (11 Oct, 2010) Headline Daily / News Clipping (11 Oct, 2010) Ming Pao / News Clipping (11 Oct, 2010) Orient Daily / News Clipping (11 Oct, 2010)
Red Bull / Flugtag HK 2010
Milk Magazine / Clipping (14 OCt, 2010) Apple Daily / News Clipping (11 Oct, 2010) Headline Daily / News Clipping (11 Oct, 2010) Ming Pao / News Clipping (11 Oct, 2010) Orient Daily / News Clipping (11 Oct, 2010)
