Modern Education 現代教育 / 334, The Movie Trailer
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Hotdog creates movie trailer starring tutors of Modern Education Modern Education has been the leader in the category. But that position is under threat. The brand’s equity built over the years may disappear overnight as Modern Education ventures into a new battleground: the new 3-3-4 education system. To capture the attention of HK students and their parents and reinforce Modern’s brand leader position, Hotdog opts for the creative approach of a movie trailer. Summer is when students frequent cinemas for entertainment, a time when they will pay a lot more attention to trailers. Tutors of Modern Education are regarded as stars by many and it is natural for them to appear in a trailer. The tone of the TVC, inspired by Mission Impossible, underlines Modern Education’s professional and no nonsense approach to help students gain flying colors in examinations. Apart from TVC, the campaign also consists of print ads that resemble movie posters.
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Red Bull / Dragon Run 2011 Hong Kong
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Red Bull / Dragon Run 2011 Hong Kong
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Prudential Assurance / Viral Video / I Wish I Will
Kids’ dreams come alive via social media Prudential Assurance has given Hotdog the assignment of gaining consumer empathy through demonstrating the brand’s role as an enabler. The target audience is middle income class parents with kids. They have high expectations
Red Bull / King of the Rock Hong Kong Qualifier 2011
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Red Bull / Flugtag HK 2010
Milk Magazine / Clipping (14 OCt, 2010) Apple Daily / News Clipping (11 Oct, 2010) Headline Daily / News Clipping (11 Oct, 2010) Ming Pao / News Clipping (11 Oct, 2010) Orient Daily / News Clipping (11 Oct, 2010)
Red Bull / Flugtag HK 2010
Milk Magazine / Clipping (14 OCt, 2010) Apple Daily / News Clipping (11 Oct, 2010) Headline Daily / News Clipping (11 Oct, 2010) Ming Pao / News Clipping (11 Oct, 2010) Orient Daily / News Clipping (11 Oct, 2010)
