Double Block 雙效纖 / Gym in the Pocket
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Gym in the Pocket The launch of Double Block, a weight management product, in HK is an uphill battle. It’s a highly competitive category with over 100 brands available. Double Block’s product performance (in terms of weight reduction effectiveness) doesn’t measure up to those of its key competitors. Hotdog overcomes the odds by positioning Double Block as ‘gym in the pocket’ and targeting the brand at casual weight watchers – those office ladies who are either too busy or too lazy to exercise. The positioning is supported by Double Block’s ability to block absorption of carbohydrates and fats with its natural ingredients. The campaign consists of TV, print and MTR posters.
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Modern Education 現代教育 / 334, The Movie Trailer
Hotdog creates movie trailer starring tutors of Modern Education Modern Education has been the leader in the category. But that position is under threat. The brand’s equity built over the years may disappear overnight as Modern Education ventures into a
Modern Education 現代教育 / 334, The Movie Trailer
Hotdog creates movie trailer starring tutors of Modern Education Modern Education has been the leader in the category. But that position is under threat. The brand’s equity built over the years may disappear overnight as Modern Education ventures into a
Red Bull / Dragon Run 2011 Hong Kong
Red Bull Dragon Run set Hong Kong streets on fire The Red Bull Racing F1 Showcar team ran on Lung Woo Road, Central, in front of a 43,000 strong crowd. Jaime Alguersuari drove the F1 car, giving the audience a
Red Bull / Dragon Run 2011 Hong Kong
Red Bull Dragon Run set Hong Kong streets on fire The Red Bull Racing F1 Showcar team ran on Lung Woo Road, Central, in front of a 43,000 strong crowd. Jaime Alguersuari drove the F1 car, giving the audience a
Prudential Assurance / Viral Video / I Wish I Will
Kids’ dreams come alive via social media Prudential Assurance has given Hotdog the assignment of gaining consumer empathy through demonstrating the brand’s role as an enabler. The target audience is middle income class parents with kids. They have high expectations
Prudential Assurance / Viral Video / I Wish I Will
Kids’ dreams come alive via social media Prudential Assurance has given Hotdog the assignment of gaining consumer empathy through demonstrating the brand’s role as an enabler. The target audience is middle income class parents with kids. They have high expectations
MTR Popcorn
Hotdog contributes to successful recruitment of renowned brands for Popcorn. Popcorn, Hong Kong’s newest shopping mall, has just been opened. It is populated by both international and local renowned brands. Hotdog was given the assignment to develop sales presentation material
MTR Popcorn
Hotdog contributes to successful recruitment of renowned brands for Popcorn. Popcorn, Hong Kong’s newest shopping mall, has just been opened. It is populated by both international and local renowned brands. Hotdog was given the assignment to develop sales presentation material
Red Bull / King of the Rock Hong Kong Qualifier
Red Bull King of The Rock is the unique one-on-one basketball tournament. It makes a stop in Hong Kongin the form of Red Bull King of The Rock Hong Kong Qualifier to select the best local basketballer to battle with
Red Bull / King of the Rock Hong Kong Qualifier
Red Bull King of The Rock is the unique one-on-one basketball tournament. It makes a stop in Hong Kongin the form of Red Bull King of The Rock Hong Kong Qualifier to select the best local basketballer to battle with
Red Bull / Flugtag HK 2010
Milk Magazine / Clipping (14 OCt, 2010) Apple Daily / News Clipping (11 Oct, 2010) Headline Daily / News Clipping (11 Oct, 2010) Ming Pao / News Clipping (11 Oct, 2010) Orient Daily / News Clipping (11 Oct, 2010)
Red Bull / Flugtag HK 2010
Milk Magazine / Clipping (14 OCt, 2010) Apple Daily / News Clipping (11 Oct, 2010) Headline Daily / News Clipping (11 Oct, 2010) Ming Pao / News Clipping (11 Oct, 2010) Orient Daily / News Clipping (11 Oct, 2010)