Natural Home / Milkbath
TITLEMilkbath As smooth as milk paves way for Natural Home expansion Natural Home, a manufacturer and retailer for bedding products, asks Hotdog to develop a campaign to promote its wrinkle free line. Instead of going for the obvious benefits of ‘convenience and trouble free’, Hotdog opts for the direction of ‘smooth and comfortable’. At target households, ironing is done by domestic helpers. ‘Convenience and trouble free’ has very little to do with their employers. The benefit is dramatized by a beautiful lady taking a milk bath via campaign employing TV and print.
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Modern Education 現代教育 / 334, The Movie Trailer
Hotdog creates movie trailer starring tutors of Modern Education Modern Education has been the leader in the category. But that position is under threat. The brand’s equity built over the years may disappear overnight as Modern Education ventures into a
Modern Education 現代教育 / 334, The Movie Trailer
Hotdog creates movie trailer starring tutors of Modern Education Modern Education has been the leader in the category. But that position is under threat. The brand’s equity built over the years may disappear overnight as Modern Education ventures into a
Red Bull / Dragon Run 2011 Hong Kong
Red Bull Dragon Run set Hong Kong streets on fire The Red Bull Racing F1 Showcar team ran on Lung Woo Road, Central, in front of a 43,000 strong crowd. Jaime Alguersuari drove the F1 car, giving the audience a
Red Bull / Dragon Run 2011 Hong Kong
Red Bull Dragon Run set Hong Kong streets on fire The Red Bull Racing F1 Showcar team ran on Lung Woo Road, Central, in front of a 43,000 strong crowd. Jaime Alguersuari drove the F1 car, giving the audience a
Prudential Assurance / Viral Video / I Wish I Will
Kids’ dreams come alive via social media Prudential Assurance has given Hotdog the assignment of gaining consumer empathy through demonstrating the brand’s role as an enabler. The target audience is middle income class parents with kids. They have high expectations
Prudential Assurance / Viral Video / I Wish I Will
Kids’ dreams come alive via social media Prudential Assurance has given Hotdog the assignment of gaining consumer empathy through demonstrating the brand’s role as an enabler. The target audience is middle income class parents with kids. They have high expectations
MTR Popcorn
Hotdog contributes to successful recruitment of renowned brands for Popcorn. Popcorn, Hong Kong’s newest shopping mall, has just been opened. It is populated by both international and local renowned brands. Hotdog was given the assignment to develop sales presentation material
MTR Popcorn
Hotdog contributes to successful recruitment of renowned brands for Popcorn. Popcorn, Hong Kong’s newest shopping mall, has just been opened. It is populated by both international and local renowned brands. Hotdog was given the assignment to develop sales presentation material
Red Bull / King of the Rock Hong Kong Qualifier
Red Bull King of The Rock is the unique one-on-one basketball tournament. It makes a stop in Hong Kongin the form of Red Bull King of The Rock Hong Kong Qualifier to select the best local basketballer to battle with
Red Bull / King of the Rock Hong Kong Qualifier
Red Bull King of The Rock is the unique one-on-one basketball tournament. It makes a stop in Hong Kongin the form of Red Bull King of The Rock Hong Kong Qualifier to select the best local basketballer to battle with
Double Block 雙效纖 / Gym in the Pocket
Gym in the Pocket The launch of Double Block, a weight management product, in HK is an uphill battle. It’s a highly competitive category with over 100 brands available. Double Block’s product performance (in terms of weight reduction effectiveness) doesn’t
Double Block 雙效纖 / Gym in the Pocket
Gym in the Pocket The launch of Double Block, a weight management product, in HK is an uphill battle. It’s a highly competitive category with over 100 brands available. Double Block’s product performance (in terms of weight reduction effectiveness) doesn’t